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Digital Vertigo: How Today's Online Social Revolution Is Dividing, Diminishing, and Disorienting Us Hardcover – May 22, 2012
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"Digital Vertigo provides an articulate, measured, contrarian voice against a sea of hype about social media. As an avowed technology optimist, I'm grateful for Keen who makes me stop and think before committing myself fully to the social revolution." ―Larry Downes, author of The Killer App
In Digital Vertigo, Andrew Keen presents today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution and critiques of "social" companies like Groupon, Zynga and LinkedIn, Keen argues that the social media transformation is weakening, disorienting and dividing us rather than establishing the dawn of a new egalitarian and communal age. The tragic paradox of life in the social media age, Keen says, is the incompatibility between our internet longings for community and friendship and our equally powerful desire for online individual freedom. By exposing the shallow core of social networks, Andrew Keen shows us that the more electronically connected we become, the lonelier and less powerful we seem to be.
- Print length256 pages
- LanguageEnglish
- PublisherSt. Martin's Press
- Publication dateMay 22, 2012
- Dimensions5.95 x 0.95 x 8.43 inches
- ISBN-100312624980
- ISBN-13978-0312624989
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Editorial Reviews
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“Unlike most commentators, Andrew Keen observes the internet as if from a distance. Digital Vertigo may be one of the few books on the subject that, twenty years from now, will be seen to have got it right. Neither blinkered advocate nor hardened cynic, he identifies the good and the bad with a rare human and historical perspective. ” ―Sir Martin Sorrell, CEO, WPP
“Andrew Keen has found the off switch for Silicon Valley's reality distortion field. With a cold eye and a cutting wit, he reveals the grandiose claims of our new digital plutocrats to be little more than self-serving cant. Digital Vertigo provides a timely and welcome reminder that having substance is more important than being transparent.” ―Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains
“Andrew Keen is that rarest of authors: one has taken the time to understand the benefits of technological innovation before warning us of its risks. In Digital Vertigo Keen finds himself in a dizzying world where it is not just possible to share every detail of our professional and private lives, but actually expected. While a growing number of his friends -- including those in the upper echelons of Silicon Valley society -- preach the gospel of total transparency and cyber-oversharing, he refuses to blindly click the "accept" button. Instead he takes us on a guided tour of the history of privacy, solitude and the technology of socialization -- before encouraging us to take a long, hard look at our lives before we blindly allow others to do the same. A vital and timely book that's terrifying, fascinating, persuasive and reassuring all at the same time. And one that will make even the biggest Facebook-o-phile or Linked-in-a-holic think twice before adding another contact to their network.” ―Paul Carr, author of Bringing Nothing to the Party and The Upgrade
“A bracing read. From Hitchcock to Mark Zuckerberg and the politics of privacy, a savvy observer of contemporary digital culture reframes current debates in a way that clarifies and enlightens.” ―Sherry Turkle, author of Alone Together
“Web 3.0 has catapulted society to new technological heights, yet afflicted us individually with a profound sense of vertigo as we stand naked for all to see. It is almost too late to ask whether we would live our digital lives differently if we had known that privacy would become the scarcest commodity on the Internet. But in this timely and important book, Andrew Keen once again thinks one step ahead of social media pioneers, posing questions they will need to answer or risk facing a digital uprising. Equal parts philosophical and informative, Digital Vertigo brings us back to 19th century debates that have an eerie relevance to today's technological dilemmas, while also laying out the latest corporate strategies being deployed to decipher and commercialize your most intimate thoughts. Better than any other multi-media expert, Keen challenges the false promise of the virtue of sharing.” ―Parag Khanna, Director, Hybrid Reality Institute, and author of How to Run the World: Charting a Course to the Next Renaissance
“Despite the unfortunate lesson throughout the 20th Century of the dangerous allure of utopian thinking, the Digital Age has inspired a whole new generation of fabulously successful entrepreneurs who preach the revolutionary future of Web 2.0, Web 3.0, . . . That's why Andrew Keen's work is so important. He's a voice of informed caution, a Silicon Valley insider warning against false prophets and a future that may destroy as much as it creates. In Digital Vertigo, he examines the fantastical claims for and astounding growth of social media, countering the vision of excited gurus with sober, reality-based queries and judgments. The book is a tonic for individuals who are tired of the hype and coercion and display of online contact.” ―Mark Bauerlein, author of The Dumbest Generation
“Digital Vertigo provides an articulate, measured, contrarian voice against a sea of hype about social media. As an avowed technology optimist, I'm grateful for Keen who makes me stop and think before committing myself fully to the social revolution.” ―Larry Downes, author of the e-commerce bestseller Unleashing the Killer App: Digital Strategies for Market Dominance
About the Author
ANDREW KEEN, author of The Cult of the Amateur, is a Silicon Valley entrepreneur whose writings on culture, media, and technology have appeared in The Weekly Standard, Fast Company, The San Francisco Chronicle, Listener, and Jazziz. He lives in Santa Rosa, California.
Product details
- Publisher : St. Martin's Press (May 22, 2012)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 0312624980
- ISBN-13 : 978-0312624989
- Item Weight : 12 ounces
- Dimensions : 5.95 x 0.95 x 8.43 inches
- Best Sellers Rank: #5,494,894 in Books (See Top 100 in Books)
- #5,410 in Computer History & Culture (Books)
- #9,571 in Workplace Culture (Books)
- #25,261 in Technology (Books)
- Customer Reviews:
About the author

Andrew Keen is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet company. He is currently the executive director of the Silicon Valley salon FutureCast, a Senior Fellow at CALinnovates, the host of the “Keen On” Techonomy chat show, and a columnist for CNN.
He is the author of three books: CULT OF THE AMATEUR: How The Internet Is Killing Our Culture (2007), DIGITAL VERTIGO: How Today’s Social Revolution Is Dividing, Diminishing and Disorienting Us (2012) and INTERNET IS NOT THE ANSWER (2015).
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- Reviewed in the United States on May 28, 2012Andrew:
Digital Vertigo is an amazing piece of work! I read the introduction before the formal release prior to leaving on a family trip to California from the east coast a couple of weeks ago. We were so busy in the early days of our trip that I didn't pick up my iPad to read again until we were, appropriately enough given the story, in San Francisco the past few days. Just arrived home last night after reading up to chapter 5 on the airplane. I swore half way through the flight that I will finally disconnect from Facebook but more importantly I am truly in awe of the depth of your scholarship on this one. The way you have woven together various time periods and what on the surface looks like unrelated material makes this one a real masterpiece, one that deserves serious attention.
Part way through the flight yesterday I was doing so much electronic underlining I finally handed my iPad to my wife and two sons (19 and 20, therefore both Digital natives) telling them they really needed to read a page to understand why I was so enthralled. [I would tell you which page but in electronic books all signposts seem to be relative based on the choice of font size and reading device.] Riding home in the car from JFK I asked my oldest son to read from Chapter 1 and part of Chapter 2. By time we were home the whole family was hooked.
My oldest son is going to be a junior in college but as a junior in high school (2009) he wrote and read in public a poem effectively denouncing Facebook and the whole social media scene he had become part of - concluding that a walk on a beautiful day or under the stars would be a better way to get to know him. It took a while but in the Spring of his freshman year of college he finally disconnected from Facebook - a true outlier in his social group. Needless to say, from the excerpts he had now read Digital Vertigo resonated deeply with him. It is now on his summer reading list as it is for my wife and 19 year old son as well.
I finished the book this AM. I remember when you were writing The Cult of the Amateur a compelling book in its own right. In retrospect, that was just a warm up. That one gave you a platform to travel the world to speak to a wide range of audiences and engage in the debates like the one in Oxford referenced in Digital Vertigo. You made a strong case in the Cult but the web needed time to mature to see if you were in the ballpark in terms of your predictions. Clearly those same years gave you time to mature, reflect and do amazing research as a supernode wannabe. This time with Digital Vertigo it is clear that you have truly arrived - you hit this one out of the park on the first pitch.
Anyone currently using Facebook, Foursquare and any other major social network needs to read this book and reflect on the future we collectively are choosing - we still have time to alter course, but not much!
Weg3
(a proud friend)
- Reviewed in the United States on February 16, 2013Andrew Keen, Digital Vertigo: How Today's Online Social Revolution Is Dividing, Diminishing, and Disorienting Us. New York: Saint Martin's Press. 256 pages. Hardback ISBN-10: 0312624980; ISBN-13: 978-0312624989.
Like every "Age," the Internet Age, the Digital Age (or whatever moniker is now popular) needs its contrarians, curmudgeons, and skeptics. Cheerleaders for new technologies are easy to find in America, and there may be lot of money in it. But careful and hesitant analysts are rarer and usually less popular. Their oppositional stance does not guarantee their correctness, but it is often a needed antidote to utopianism or willful ignorance. We should always be on guard for those who are "always learning but never able to come to a knowledge of the truth" (2 Timothy 3:7; see also Hosea 4:6).
Andrew Keen is a knowledgeable and clever analyst of the Internet. His first book, Cult of the Amateur: How Today's Internet is Killing Our Culture (Crown Business, 2007), lamented the loss of high standards for knowledge. When everyone can comment somewhere on the Internet (this is the heart of Web 2.0), the notion of an expert or seasoned critic can be lost in a sea of untethered, unaccountable, and uncredentialed opinion. While many laud "crowdsourcing" and the rallying of mass opinion through the Internet (especially Clay Shirky in Here Comes Everybody [Penguin, 2009]), Keen had his doubts, as do I. Now, Keen, who is an active participant on-line, continues his critique. Taking his cue from the plot of the classic (if creepy) film, "Vertigo," Keen argues that the digital world is colonizing culture in too many ways, thus undermining our identities and our security. This leads to a condition of digital dizziness: we cannot get our bearings on life because we are over-connected and unanchored.
Keen is especially concerned with the mentality of Facebook, and particularly that of its young founder and president, Mark Zuckerberg. Keen denies the ideal of offering so many facts about oneself on line for others (anyone, really) to inspect. Common sense tells us that more discretion is in order. People with bad motives can use our information for nefarious purposes. Only God is perfectly trustworthy knower concerning every detail of our lives. As David writes:
You have searched me, Lord, and you know me. You know when I sit and when I rise; you perceive my thoughts from afar. You discern my going out and my lying down; you are familiar with all my ways. Before a word is on my tongue you, Lord, know it completely. You hem me in behind and before, and you lay your hand upon me. Such knowledge is too wonderful for me, too lofty for me to attain (Psalm 139:1-6).
However, people will argue that it is not "too wonderful" for us; we can attain it (or approximate it) through the Internet. They are dead wrong, and it matters.
Further, one can become overexposed. But not according to Zuckerberg, a man who sets the sensibilities of millions of people globally. Keen does not mention this, but another book, by Katherine Losse, The Boy Kings: A Journey into the Heart of the Social Network (Free Press, 2012) informs us that the multi-billionaire founder of Facebook does not read books. Thus, he is an ignoramus on the things that matter most. Thus, an ignoramus is setting the sensibilities of millions upon millions of people. That is worth pondering--as is spending some extended time off of Facebook.
Like not a few others, Keen laments the paradox that the more "connected" we become through Facebook, texting, Twitter, and the like, the more alone and alienated we become. This point is more thoroughly made in Sherry Tuckle's study, Alone Together : Why We Expect More from Technology and Less from Each Other (Basic Books, 2011), but Keen is right. Consider a scene in which a small group of young adults or teenagers are congregated only to waste the possible community by staring into and madly punching their hand-held electronic devices. They may even be texting each other. It happens all the time. Being "connected" through disembodied data is not the same as being with someone in an unmediated environment (which are increasingly rare, unhappily). Consider the Apostle John's comment on this:
I have much to write you, but I do not want to do so with pen and ink. I hope to see you soon, and we will talk face to face (3 John 13-14; emphasis added).
Being with someone profitably in a face-to-face conversation or in conversational prayer demands concentration, sensitivity, and love. All of these are easily bypassed through emails, tweets, texts, and other cyber-blasts. There is far more ego-casting, image mongering, and factoid-feasting on line than genuine community, which requires worthwhile work
How good and pleasant it is when God's people live together in unity! (Psalm 133:1)
I have one complaint concerning style. Keen's provocative and sometimes frightening book is well-documented; in fact, it is over-documented. Nary a paragraph goes by without one or more quotations from other sources. This tends to smother the authorial voice and outsource it too readily to other writers. One can easily paraphrase a writer and give the source for the idea in an endnote. But Keen's book sometimes appears more as a collection of quotes--albeit generally good ones--than as a discrete and unique piece of work. But it is better to over-document sources than to under-document sources, as I often tell my students.
I have only touched on a few of Keen's keen observations about the downside of the digital world. There are many more worth knowing. Indeed, the Internet age needs its contrarians, curmudgeons, and skeptics, and Andrew Keen is among their honorable number.
Top reviews from other countries
- BarryReviewed in the United Kingdom on May 4, 2013
5.0 out of 5 stars Explaining the myth ofsocial networking
One of the very few books I have reread.
Andrew Keen's book is a brilliant critique of social networking as we know it.
Keen did his research - be that it looking back to ancient philosophers, the history of computing, social change in the US and globally - and has managed to explain much of what has happened.
The book is interesting in that he builds it (1) around his interactions at a conference in Oxford, with a number of the 'leading lights' of social networking and (2) the characters of Alfred Hitchcock's movie, 'Vertigo'. He quotes widely from those who promote the benefits of social networking and those, like himself, who doubt its real value.
He does not mince his words (P118) - 'you see, social media has been so ubiquitous, so much the connective tissue of society that we've all become like Scottie Ferguson, victims of a creepy story that we neither understand nor control...It's a postindustrial truth of increasingly weak community and a rampant individualism of super-nodes and super-connectors'.
The references alone could tie you up for weeks. But I believe he has done all of us a service in highlighting what's wrong with much of what is being put over as good for society. Well worth taking the time to read.
- Subrata DattaReviewed in India on February 4, 2018
4.0 out of 5 stars An Important Read
It is probably an indication of the speed with which technological innovation is progressing that a book written in 2012 reads – five years down the line – a little dated. WhatsApp has not ever been mentioned in the book for the simple reason that, in 2012, it was in its infancy. Now that this messenger service is the dominant form of social media communication tells its own story.
Keen is no Luddite. He is more aware than many of the critical role that Web 3.0 – and social media in particular – is going to play in the affairs of man in the twenty first century.
But observing the information revolution unfolding from very close quarters he sounds a note of caution that embracing technology as defining template of our time may not be as good an idea as its protagonists would have us believe.
Let’s take a few examples from India:
Last week, in the eastern Indian state of West Bengal, a bus driver was reportedly talking on his mobile while driving. He lost control of the vehicle and it plunged hundred feet below into a river killing 42 passengers
Like in many countries in the world, a significant number of cases have been reported in India where very young people killed themselves while playing an online game called Blue Whale.
Extremely indecent portrayal of women online having become extremely common, there is a very significant increase in crimes against women across the country.
Is it the fault of technology alone?
No.
It is we who are irresponsible enough to allow technology to get the better of us.
Keen encourages us to take back that responsibility for our own sake – and for our children’s, as well.
But will his words of wisdom be heeded?
Unlikely.
In our social media-obsessed time Keen’s book holds a mirror to us to look into a future that has both promise and peril in equal measure.
An important read.
- Joseph MyrenReviewed in Canada on May 22, 2022
5.0 out of 5 stars AWESOME
AWESOME
- Amazon CustomerReviewed in the United Kingdom on July 19, 2014
4.0 out of 5 stars Four Stars
Good read but just a little behind the curve now.
-
WolfgangReviewed in Germany on January 20, 2015
3.0 out of 5 stars Ganz nett, aber viele Wiederholungen.
Ganz interessant, aber viele Wiederholungen. Okay, bei dem Preis...aber die Zeit fürs Lesen ist auch wertvoll.
Ernsthaft katastrophal sind die vielen Endnoten, wobei das eigentlich eher ein Kindle-App-Problem ist. Ständig landet man auf einer und muß dann mühsam wieder in den Text zurücknavigieren.